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Brand Style Guide August 20201OUR BRAND41OTHER MARKS81OTHER CAMPUS MARKS2Our Motto 3Wheaton Mission 4About Wheaton 5Brand Personality 6Brand Culture 7Brand Position 8 Brand Promise 9Brand Narrative

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How to fill out what are brand guidelines

01

Start by understanding the brand's mission, values, and target audience.

02

Review the existing brand guidelines (if any) to understand the brand's visual identity, tone of voice, and key messaging.

03

Create a comprehensive document outlining the brand's logo usage, color palette, typography, imagery style, and brand voice.

04

Ensure consistency in all brand communications by following the guidelines closely.

05

Regularly review and update the brand guidelines to reflect any changes in the brand strategy or visual identity.

Who needs what are brand guidelines?

01

Companies and organizations looking to maintain a consistent brand identity across all touchpoints.

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Marketing and design teams responsible for creating brand assets and communications.

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External partners and vendors who work closely with the brand and need to adhere to brand standards.

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What is what are brand guidelines?

Brand guidelines are a set of rules and standards that define how a brand should be presented to the public, including guidelines on logo usage, color schemes, typography, and messaging.

Who is required to file what are brand guidelines?

Companies and organizations that want to maintain a consistent and cohesive brand identity are required to create and follow brand guidelines.

How to fill out what are brand guidelines?

Brand guidelines can be filled out by design and marketing teams within a company, ensuring that all brand assets and communications adhere to the established guidelines.

What is the purpose of what are brand guidelines?

The purpose of brand guidelines is to ensure that a brand is consistently presented across all communication channels and touchpoints, helping to build brand recognition and trust.

What information must be reported on what are brand guidelines?

Brand guidelines typically include information on logo usage, color codes, typography, brand voice, and examples of correct and incorrect brand applications.

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