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Services Marketing and Customer Relationship Management Course Outline for 202021 Semesters 1 (Online Teaching via ZOOM) Meeting ID: 941 5123 1142 Password: 2021Mib505 Instructor: Dr Esther Li Email:
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01
Identify the target market for the services being marketed
02
Develop a marketing strategy based on the target market's needs and preferences
03
Implement different marketing tactics such as advertising, public relations, and social media to reach the target audience
04
Provide excellent customer service to retain existing customers and attract new ones
05
Collect and analyze customer feedback to continuously improve the services offered

Who needs services marketing and customer?

01
Businesses offering services such as consulting, healthcare, education, and hospitality
02
Companies looking to increase their customer base and improve customer loyalty
03
Entrepreneurs looking to promote their new services and gain market share
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Services marketing refers to the marketing strategies and techniques used to promote services offered by a business to potential customers.
Businesses that offer services to customers are required to file services marketing and customer.
Services marketing and customer can be filled out by providing detailed information about the services offered, target market, marketing strategies, and customer feedback.
The purpose of services marketing and customer is to attract potential customers, enhance brand reputation, and increase sales of services.
Information such as service description, target market analysis, pricing strategy, promotional activities, and customer feedback must be reported on services marketing and customer.
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