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University brand manual Published by the Marketing, Communications & Alumni Office University of Malta brand manual is subject to periodical updates. Visit um.edu.mt/brandmanual to download the latest
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Start by gathering all necessary information about the university such as mission statement, values, target audience, and visual assets.
02
Determine the key elements that need to be included in the branding guide such as logo usage, color palette, typography, and imagery guidelines.
03
Create a template for the branding guide with sections for each key element, along with examples and best practices for how to use them.
04
Clearly explain the do's and don'ts when it comes to applying the university brand to various marketing materials.
05
Include information on where to access approved brand assets and who to contact for questions or assistance.

Who needs branding guide - university?

01
Universities and colleges looking to establish a consistent and recognizable brand identity across all communications and marketing materials.
02
Marketing and communications teams responsible for creating and promoting content on behalf of the university.
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External vendors, partners, and affiliates working with the university who need to adhere to brand guidelines for collaborations and sponsorships.
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A branding guide for a university is a document that outlines the specific guidelines and standards for the visual identity and brand representation of the university.
The marketing or communications department of the university is typically responsible for creating and filing the branding guide.
The branding guide for a university is filled out by following the specific guidelines and standards provided in the document.
The purpose of a branding guide for a university is to ensure consistency in the visual representation of the university's brand across all communications and marketing materials.
The branding guide for a university typically includes guidelines for logo usage, color palettes, typography, imagery, and other visual elements.
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