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LINEMAN UNIVERSITYDepartment of Marketing and International Business Course Description and Schedule Second Term, 20202021Course Title:Marketing AnalyticsCourse Code:MKT 3006Number of credits/Term:
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Gather all relevant data related to marketing activities such as website traffic, social media engagement, email campaigns, and customer conversions.
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Use analytics tools like Google Analytics, HubSpot, or Adobe Analytics to track and analyze the data.
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Identify key performance indicators (KPIs) that will help measure the success of marketing efforts.
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Create reports and dashboards to visualize the data and communicate insights to stakeholders.
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Continuously monitor and analyze the data to make data-driven decisions and optimize marketing strategies.

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Marketing professionals looking to measure the effectiveness of their campaigns and make informed decisions.
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Marketing analytics in Lingnan refers to the process of measuring, managing and analyzing marketing performance to optimize effectiveness and maximize the return on investment.
All businesses and organizations operating in Lingnan that engage in marketing activities are required to file marketing analytics.
Marketing analytics in Lingnan can be filled out online through the designated platform provided by the local government. The form requires information about marketing strategies, target audience, budget allocation, and performance metrics.
The purpose of marketing analytics in Lingnan is to evaluate and improve the effectiveness of marketing campaigns, identify areas for optimization, and make data-driven decisions to achieve marketing goals.
Information that must be reported on marketing analytics in Lingnan includes marketing budget, channels used, target audience demographics, reach and engagement metrics, and return on investment.
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