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LINEMAN UNIVERSITY Department of Marketing and International Business MKT 3001 Social Media Marketing 202021 Second Term INSTRUCTOR:Prof. Queen OpenOffice HOURS:Tuesday: Thursday:OFFICE: EMAIL:SEK

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What is social media marketing?

Social media marketing is a form of internet marketing that involves creating and sharing content on social media platforms to promote a product or service.

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Businesses and individuals who engage in social media marketing activities are required to file social media marketing.

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The purpose of social media marketing is to increase brand awareness, drive website traffic, generate leads, and engage with customers.

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Information such as social media platforms used, content strategy, advertising budget, engagement metrics, and results must be reported on social media marketing.

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