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Parks Canada Awareness Tracking Study 20182019 Final Report Prepared for Parks Canada Agency Supplier name: EROS Research Associates Contract number: EP363140002/004/CY Contract value: $135,571.75
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Brand tracking is a process of monitoring and evaluating how a brand is perceived by consumers over time.
Most likely, brand managers or marketing teams are responsible for conducting and filing brand tracking reports.
Brand tracking can be filled out through surveys, data analysis, and other tracking methods to gather insights on brand perception.
The purpose of brand tracking is to understand how consumers view a brand, monitor brand health, and make informed decisions on marketing strategies.
Information such as brand awareness, brand perception, market share, brand loyalty, and competitive analysis are often reported in brand tracking reports.
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