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Marketing Subject code 18K4Co08Syllabus Unit 1: Introduction Market Classification Marketing Definition Nature and Scope Function sand Significance MarketSegmentation OnlineMarketing. Unit II: Product
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Introduction to Marketing course is a study of basic marketing concepts and principles.
Students pursuing a degree in marketing or related fields may be required to take Introduction to Marketing course.
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The purpose of Introduction to Marketing course is to provide students with a foundational understanding of marketing principles and practices.
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