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Stronger Together Brand guidelines Version 4.0 | February 2020ContentsIntroduction 3 Our vision4What we stand for5Tone of voice6Brand colours12Brand elements16Typography 25 Photographic style27Graphic
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Understand your brand identity and values
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What is brand guidelines - introduction?
Brand guidelines - introduction is a document that outlines the proper use of a company's brand elements such as logo, colors, fonts, and messaging.
Who is required to file brand guidelines - introduction?
All employees, contractors, and external partners who represent the company are required to adhere to the brand guidelines - introduction.
How to fill out brand guidelines - introduction?
To fill out brand guidelines - introduction, employees should familiarize themselves with the document and follow the specified guidelines for using brand elements.
What is the purpose of brand guidelines - introduction?
The purpose of brand guidelines - introduction is to ensure consistency and uniformity in how a company's brand is presented to the public.
What information must be reported on brand guidelines - introduction?
Brand guidelines - introduction must include rules for logo usage, color palette, typography, and tone of voice.
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