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Brand Guidelines Version 15 | Update: July 13, 2021College of the Mainland Official Brand Guidelines Copyright of College of the Mainland Office of Marketing and Public Affairs 1200 N. Auburn Road,

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How to fill out marketing brand guidelines

01

Understand the purpose and goals of the brand guidelines

02

Create a detailed document outlining the brand's mission, vision, and values

03

Include guidelines for logo usage, colors, typography, and imagery

04

Specify rules for tone of voice and messaging

05

Provide examples and best practices for applying the brand guidelines in marketing materials

Who needs marketing brand guidelines?

01

Companies and organizations looking to maintain a consistent and cohesive brand image

02

Marketing teams responsible for creating and distributing promotional materials

03

Designers and creatives involved in developing visual assets for the brand

04

External vendors and partners working on marketing campaigns

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What is marketing brand guidelines?

Marketing brand guidelines are a set of instructions and rules that outline how a brand should be presented to the public in order to maintain consistency and promote brand recognition.

Who is required to file marketing brand guidelines?

Companies and organizations that have a recognizable brand and want to ensure consistency in its use across all marketing materials are required to file marketing brand guidelines.

How to fill out marketing brand guidelines?

Marketing brand guidelines can be filled out by detailing the specific color schemes, fonts, logos, messaging, and other branding elements that should be used in marketing materials.

What is the purpose of marketing brand guidelines?

The purpose of marketing brand guidelines is to ensure that a brand is represented consistently across all marketing materials, which helps to build brand recognition and trust among consumers.

What information must be reported on marketing brand guidelines?

Marketing brand guidelines typically include specifications for logo usage, color palettes, typography, tone of voice, and other branding elements that should be used in marketing materials.

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