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Marketing and BD planning in a nutshell Planning in the professions is always a challenge. This interactive session is designed for both those who are new to marketing and business development planning
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How to fill out business development vs marketing

01
Identify target market and potential customers for your business.
02
Develop a marketing strategy to reach and attract these customers.
03
Create a marketing plan that outlines the specific tactics and channels you will use to promote your business.
04
Set measurable goals for your marketing efforts and track your progress towards these goals.
05
Implement your marketing plan and continuously evaluate and adjust your strategies based on performance and feedback.

Who needs business development vs marketing?

01
Businesses looking to expand their customer base and increase sales often need both business development and marketing.
02
Startups and small businesses in particular can benefit from business development to help identify new opportunities and partnerships, while marketing can help them reach and engage with potential customers.
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Business development focuses on building strategic partnerships and expanding market reach, while marketing focuses on creating awareness and promoting products or services.
Business development and marketing departments within a company are typically responsible for filing reports on their respective activities.
Business development reports may include information on new partnerships and market expansion strategies, while marketing reports may include details on campaigns and promotions.
The purpose of business development is to identify growth opportunities and drive revenue, while marketing aims to create demand and generate sales.
Business development reports may include financial projections and partnership agreements, while marketing reports may include campaign performance metrics and customer feedback.
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