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ANNUAL INCA MEMBERS DIRECTORY 2008 INSERTION ORDER FOR 2008 Directory Due: October 31, 2007 Full-page 4.5 w 7.5 h Half-page (1/2) 4.5 w × 3.5 h Full-page, interior: 4.5 w 7.5 h Half-page, interior:

How to fill out insertion order for

Point by point instructions on how to fill out an insertion order:

1. Start by gathering all the necessary information: Before filling out the insertion order, make sure you have the relevant details ready. This includes the client's name and contact information, the campaign or project details, the ad placements, and any specific instructions or requirements.
2. Identify the campaign objectives: Understand the goals of the campaign and what the client wants to achieve through it. This can include increasing brand awareness, driving website traffic, or generating leads. Knowing the objectives will help you align the insertion order accordingly.
3. Specify the ad placements and formats: Clearly indicate the desired ad placements and the formats that will be used. This can be in the form of banner ads, video ads, native ads, or others. Be specific about the ad sizes, positions, and any restrictions or specifications set by the client.
4. Determine the campaign duration and flight dates: Decide on the start and end dates of the campaign. Outline the flight dates during which the ads will be run. Ensure that the requested duration aligns with the campaign objectives.
5. Define the budget and pricing structure: Determine the total budget allocated for the campaign and specify any pricing or payment terms agreed upon with the client. This can include the cost per impression (CPM), cost per click (CPC), or any other agreed-upon pricing model.
6. Include any additional terms and conditions: If there are any specific terms or conditions related to the campaign or the business relationship between the advertiser and the client, make sure to include them in the insertion order. This can include things like cancellation policies, non-disclosure agreements, or any other relevant clauses.
7. Obtain necessary approvals: Before finalizing the insertion order, it should be reviewed and approved by the client and any other involved parties. This ensures that everyone is on the same page and agrees with the terms outlined in the document.

Who needs an insertion order for?

An insertion order is primarily needed in the advertising industry, particularly when advertisers and publishers are involved. The parties involved can include the client or advertiser who wants to promote their products or services, the advertising agency or media buyer responsible for creating and placing the ads, and the publisher who owns the media space where the ads will be displayed.

The insertion order serves as a binding contract that outlines the details and requirements of the advertising campaign. It helps ensure that all parties have a clear understanding of the agreed terms, including the ad placements, budget, timeframe, and any additional conditions. The insertion order acts as a legal document that protects the interests and rights of the parties involved and facilitates a smooth execution of the advertising campaign.

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