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CUSTOMER RELATIONSHIP MANAGEMENT AND ITS EFFECTS ON ORGANIZATIONAL PERFORMANCE (A STUDY OF JUSTICE SUPERSTORES, OTA, GUN SATE)ANKH, UGOCHUKWU JOHN 10AB010318JUNE, 2018CUSTOMER RELATIONSHIP MANAGEMENT
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Gather all necessary information about the customer such as contact details, purchase history, preferences, etc.
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Use a CRM software or system to input and store the customer information
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Analyze customer data to identify trends and tailor marketing strategies towards specific customer segments

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Businesses of all sizes who want to effectively manage and nurture relationships with their customers
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Customer relationship management (CRM) is a technology for managing all your company's relationships and interactions with customers and potential customers.
CRM is typically used by sales, marketing, and customer service departments to keep track of customer interactions and manage relationships.
To fill out CRM, users input information about their customers, interactions, and sales opportunities. This data is then used to track customer engagement and improve processes.
The purpose of CRM is to improve customer relationships, drive sales growth, and increase customer retention.
Information such as customer contact details, purchase history, interactions, and feedback are typically reported on CRM.
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