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Implementing the BG/NAD Model for Customer Base Analysis in Excel Peter S. Fader www.petefader.com Bruce G. S. Hardin www.brucehardie.com Key OK Lee www.kaloklee.com June 2051. Introduction This note

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The implementing form bgnbd model is a statistical model that is used in customer behavior analysis and prediction in marketing.

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The implementing form bgnbd model requires the reporting of customer behavior data, transaction history, and other relevant information for the analysis and prediction of customer behavior in marketing.