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STRATEGIC MARKETING AND OPERATIONAL PLAN FOR CROATIAN TOURISM FOR THE PERIOD 20212025 Tender Documentation 12/2020 CROATIAN NATIONAL TOURIST BOARDCONTENTS INTRODUCTION SUBJECT OF THE PROCUREMENT ......................................................................
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Strategic marketing involves long-term planning to reach specific goals, while operational marketing focuses on executing day-to-day tactics to achieve those goals.
Businesses and organizations that engage in marketing activities are typically required to file strategic marketing and operational plans.
To fill out strategic marketing and operational plans, organizations must outline their marketing goals, strategies, tactics, budget, and key performance indicators.
The purpose of strategic marketing and operational plans is to guide businesses in achieving their marketing objectives efficiently and effectively.
Information such as marketing goals, target audience, marketing strategies, budget allocation, and performance metrics must be reported on strategic marketing and operational plans.
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