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Scottish Government Restricting alcohol advertising and promotion: consultation Please return the completed form to alcoholmarketing@gov.scot by 9 March 2023Sports and event sponsorship Question 1
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Identify the target audience for the advertisement.
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Review the advertising guidelines and regulations set by the government or relevant authority.
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Ensure that the advertisement does not promote excessive or underage drinking.
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Include clear and prominent warnings about the effects of alcohol consumption.
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Monitor the performance of the advertisement and make necessary adjustments if needed.

Who needs restricting alcohol advertising and?

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Government regulatory bodies who are responsible for public health and safety.
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Parents and caregivers who want to limit children's exposure to alcohol advertising.
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Individuals who may be susceptible to influence from alcohol advertisements and need protection from harmful messaging.
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Restricting alcohol advertising refers to regulations and laws that limit the promotion and marketing of alcoholic beverages to ensure responsible consumption and protect public health.
Businesses and organizations that engage in the advertising and marketing of alcoholic beverages are typically required to file information related to restricted alcohol advertising.
To fill out the restricting alcohol advertising form, you need to provide detailed information about the advertising campaign, including the type of media used, the target audience, and the duration of the campaign.
The purpose of restricting alcohol advertising is to reduce the exposure of vulnerable populations, particularly minors, to alcohol promotions and to promote responsible drinking behaviors.
The report on restricting alcohol advertising must include details such as the type of advertisement, the platform used, demographic targets, and compliance with existing alcohol advertising laws.
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