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MMC642113HD Spring 2019 JohnsonResearch Methods in Mass Communication MMC 642113HD Wednesdays 1:55am to 4:55pm 1078 Water Hall Spring 2019 Instructor Dr. Benjamin Johnson benjaminkjohnson@ufl.edu

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Understand the basic principles and concepts of research methods in mass communication

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Identify the research question and objectives of the study

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What is mass communication research methods?

Mass communication research methods involve the systematic study of communication processes and practices within various forms of media.

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The purpose of mass communication research methods is to gain insights into the effectiveness, impact, and trends in communication strategies within mass media.

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Information such as research objectives, methods used, findings, conclusions, and recommendations must be reported on mass communication research methods.

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