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University of Florida Department of Public Relations College of Journalism and Communications Public Relations Campaigns Summer A 2019 PUR 4800, Section 01H4 MF, Period 4 (12:30 1:45 p.m.) Room Water

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Program integrated public relations involves combining various communication strategies, tactics, and channels to create a cohesive and effective public relations campaign.

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Companies, organizations, or individuals who are running public relations campaigns or activities are required to file program integrated public relations.

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Information that must be reported on program integrated public relations includes campaign objectives, target audience demographics, communication channels used, budget allocation, and campaign results.

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