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Elector Personas Final ReportPrepared for Elections Canada Supplier Name: Environs Research Contract Number: 05005200946/001/CY Contract Value: $84,629.27 (including HST) Award Date: 20210308 Delivery
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How to fill out elector personas

01
Identify the target audience for the election.
02
Gather demographic information such as age, gender, location, income level, etc.
03
Research voter behavior and preferences.
04
Create detailed profiles for each persona based on the gathered information.
05
Include information such as motivations, goals, challenges, and key issues for each persona.

Who needs elector personas?

01
Political campaigns and candidates
02
Election strategists and consultants
03
Voter outreach organizations
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Elector personas are fictional representations of ideal voters or constituents.
Political candidates and campaign teams are required to file elector personas.
Elector personas are typically filled out by conducting research on target audience demographics, behaviors, and preferences.
The purpose of elector personas is to better understand and target the needs and preferences of potential voters.
Information such as age, gender, income level, voting history, and key issues of importance should be reported on elector personas.
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