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Interim Name, Image and Likeness Policy Guidance Regarding Third Party Involvement Background. Effective July 1, 2021, the National Collegiate Athletic Association (NCAA) adopted the Interim Name,
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Name, image, and likeness refers to a person's right to control the commercial use of their identity, including their name, image, and likeness.
Individuals or entities who wish to use another person's name, image, or likeness for commercial purposes are required to file for permission or licensing.
To fill out name, image, and likeness forms, individuals or entities must provide detailed information about the intended commercial use and obtain permission from the person whose identity will be used.
The purpose of name, image, and likeness regulations is to protect individuals' rights to control the commercial use of their identity and prevent unauthorized exploitation.
On name, image, and likeness forms, individuals or entities must report details of the intended commercial use, including the specific name, image, or likeness being used, the duration of use, and any compensation offered.
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