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Monitoring Online Political Advertising: A Toolkit Carter Center Barbara Juan Stone street & Michael Baldassaro November 2021TABLE OF CONTENTS1Background22Introduction33Part 1: Ad Regulation & Policy
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How to fill out monitoring online political advertising

01
Identify the platforms where the political advertising is being monitored.
02
Set up monitoring tools or software to track online political ads.
03
Determine the keywords or phrases related to political advertising that need to be monitored.
04
Monitor the ads regularly to stay updated on any new developments.
05
Analyze the data collected from monitoring to gain insights and make informed decisions.

Who needs monitoring online political advertising?

01
Political campaigns and parties
02
Government agencies
03
Regulatory bodies
04
Non-profit organizations focused on transparency in politics
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Monitoring online political advertising is the process of tracking and overseeing advertisements related to political campaigns that are distributed through digital platforms.
Political candidates, campaigns, committees, and organizations are required to file monitoring online political advertising.
Monitoring online political advertising can be filled out through online platforms provided by regulatory authorities, where advertisers must enter details such as the content of the advertisement, target audience, and amount spent on the ad.
The purpose of monitoring online political advertising is to promote transparency in political campaigns, track spending on digital ads, and prevent foreign interference in elections.
Information that must be reported on monitoring online political advertising includes the content of the ad, the platform where it was displayed, the target audience, the amount spent, and the source of funding.
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