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ST. MARY UNIVERSITY
SCHOOL OF GRADUATE STUDIES
DEPARTMENT OF MARKETING MANAGEMENT EFFECT OF BRAND EQUITY ON PURCHASE INTENTION
IN THE CASE OF SELECTED DENTAL Specialty CLINICS,
ADDS DaBaby
ELLEN HAILSTONE
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What is impact of brand equity?
Brand equity is the value and strength of a brand that determines its reputation and influences consumer behavior.
Who is required to file impact of brand equity?
Companies or organizations that have established brands and want to assess the value and perception of their brand in the market.
How to fill out impact of brand equity?
The impact of brand equity can be filled out by conducting market research, surveys, and analyzing consumer feedback to measure brand awareness, perception, and loyalty.
What is the purpose of impact of brand equity?
The purpose of impact of brand equity is to understand how the brand is perceived in the market, evaluate its value, and identify opportunities for improvement.
What information must be reported on impact of brand equity?
Information such as brand awareness, brand image, brand loyalty, brand associations, and perceived quality must be reported on impact of brand equity.
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