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University of PennsylvaniaScholarlyCommons Marketing Papers211971Brief vs. comprehensive descriptions in measuring intentions to purchase J. Scott Armstrong University of Pennsylvania, armstrong@wharton.upenn.eduTerry
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How to fill out brief vs comprehensive descriptions

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Brief descriptions should be concise and to the point, focusing on the most important information.
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Comprehensive descriptions should include all relevant details and provide a thorough overview of the subject.
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When filling out a brief description, prioritize key points and avoid unnecessary information.
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When filling out a comprehensive description, be sure to cover all aspects of the subject in depth.

Who needs brief vs comprehensive descriptions?

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Individuals looking for a quick overview or summary benefit from brief descriptions.
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Researchers, scholars, and those seeking in-depth knowledge require comprehensive descriptions.
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Brief descriptions provide a summary of the main points, while comprehensive descriptions provide a more detailed and thorough explanation.
Individuals or businesses who need to provide information or updates on a specific topic may be required to file brief or comprehensive descriptions.
Brief descriptions should be concise and to the point, while comprehensive descriptions should include in-depth details and explanations.
The purpose of brief descriptions is to give a quick overview, while the purpose of comprehensive descriptions is to provide a thorough understanding of a topic.
Brief descriptions may include key points or highlights, while comprehensive descriptions may include background information, details, and analysis.
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