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MSH DA AFFIRMATIVE FAIR HOUSING MARKETINGAFFIRMATIVE FAIR HOUSING MARKETING PLAN 1. Introduction MSH DA financed developments must maintain a current approved Affirmative Fair Housing Marketing (AFM)
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How to fill out affirmative fair housing marketing

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How to fill out affirmative fair housing marketing

01
Understand the requirements of fair housing laws and regulations.
02
Develop a written Affirmative Fair Housing Marketing Plan (AFHMP) detailing how you will actively promote equal housing opportunities.
03
Implement the AFHMP by using a variety of marketing strategies such as advertising on diverse platforms, attending community events, and providing equal housing opportunity logos in your marketing materials.
04
Keep records of your marketing efforts and update your AFHMP annually.
05
Train employees on fair housing practices to ensure compliance.

Who needs affirmative fair housing marketing?

01
Real estate professionals
02
Property managers
03
Landlords
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Affirmative fair housing marketing is the process of actively advertising and promoting real estate properties in a way that encourages equal opportunity and access to housing for all individuals, regardless of race, color, religion, sex, national origin, disability, or familial status.
Real estate agents, property managers, landlords, developers, and other housing providers are required to file affirmative fair housing marketing when advertising their properties.
To fill out affirmative fair housing marketing, housing providers must include specific language in their advertisements that promotes equal access to housing opportunities for all individuals.
The purpose of affirmative fair housing marketing is to ensure that all individuals have equal access to housing opportunities and to prevent discrimination in the housing market.
Affirmative fair housing marketing must include information about the available housing units, rental or sale terms, and a statement indicating the property is open to all individuals regardless of protected characteristics.
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