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Introduction to Positioning & Survey 20th & 21st February 2019 CBD Venue To Be Confirmed Wednesday Program:Thursday Program:08.30 Registration09.00 Case Studies Phil Wells, Neptune Geomatics09.00
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01
Understand the target audience for the product or service.
02
Analyze the competition to identify their positioning strategies.
03
Identify the unique selling proposition (USP) of the product or service.
04
Create a positioning statement that clearly communicates the product's or service's value proposition to the target audience.
05
Test the positioning statement with focus groups or surveys to gather feedback and make adjustments if necessary.

Who needs what is positioning definition?

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Marketing professionals who want to create effective marketing strategies.
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Business owners who want to differentiate their products or services from competitors.
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Product managers who want to develop a clear and compelling value proposition.
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Positioning definition refers to how a product or service is perceived by consumers in relation to the competition.
Marketing and product development teams are typically responsible for defining the positioning of a product or service.
Defining the positioning of a product or service involves analyzing the target market, identifying key differentiators, and creating a unique value proposition.
The purpose of defining positioning is to differentiate a product or service from competitors and create a clear perception in the minds of consumers.
Information such as target market segments, competitive analysis, unique selling propositions, and key messaging points should be included in the positioning definition.
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