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Brief vs. Comprehensive Descriptions in Measuring Intentions to Purchase J. Scott Armstrong and Terry Overton* Journal of Marketing Research, VIII (February 1971), 114117 Reprinted with permission

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How to fill out brief vs comprehensive descriptions

01

Brief description should include only essential information in a concise manner.

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Use bullet points or short paragraphs to highlight key points in a brief description.

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Avoid unnecessary details and focus on the main features or benefits.

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Keep the language simple and easy to understand for quick reading.

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Use descriptive words that convey the main message clearly.

Who needs brief vs comprehensive descriptions?

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Marketing professionals may need brief descriptions to grab the attention of the audience quickly.

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Online retailers may need brief descriptions to provide a quick overview of the product to potential customers.

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Students may need brief descriptions to summarize complex topics in a concise manner for studying purposes.

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Journalists may need brief descriptions to convey the main points of a news story efficiently.

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Business professionals may need brief descriptions for presentations or reports to save time and space.

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What is brief vs comprehensive descriptions?

Brief descriptions provide a short summary of essential information, while comprehensive descriptions offer detailed and thorough accounts of all relevant aspects.

Who is required to file brief vs comprehensive descriptions?

Entities or individuals involved in specific regulatory and reporting frameworks are typically required to file these descriptions, depending on the guidelines set by the governing authority.

How to fill out brief vs comprehensive descriptions?

Filling out brief descriptions requires succinct language focused on key points, whereas comprehensive descriptions demand detailed information that covers all necessary topics and data.

What is the purpose of brief vs comprehensive descriptions?

The purpose of brief descriptions is to provide quick insight or summary, while comprehensive descriptions are intended to offer complete information and context for informed decision-making.

What information must be reported on brief vs comprehensive descriptions?

Brief descriptions must report key facts and essential details, whereas comprehensive descriptions must include in-depth data, explanations, and all relevant background information.

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