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Target Market Determination for SMS Variable Investment Product Products MSF Variable InvestmentProduct Manager Columbus Capital Pty Ltd ACN 119 531 252, Australian Financial Services License and

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How to fill out target market determinations

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Define your product or service

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Identify your customer demographics

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Analyze your competition

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Understand your customers' needs and preferences

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Identify your unique selling proposition

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Choose the best marketing channels to reach your target market

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Monitor and adjust your target market determinations as needed

Who needs target market determinations?

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Small businesses looking to expand their customer base

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What is target market determinations?

Target market determinations are assessments made by businesses to identify and define the specific demographics and characteristics of the consumers for whom their products or services are intended.

Who is required to file target market determinations?

Organizations that offer financial products or services, such as banks, insurers, and other financial service providers, are typically required to file target market determinations.

How to fill out target market determinations?

To complete target market determinations, organizations should analyze market data, assess consumer needs, document their findings, and submit the required information in the specified format to the relevant regulatory authority.

What is the purpose of target market determinations?

The purpose of target market determinations is to ensure that businesses understand who their customers are, tailor their offerings accordingly, promote responsible lending, and prevent consumer harm.

What information must be reported on target market determinations?

Information reported must include details about the target market characteristics, the rationale behind the determination, risks associated with the products, and any changes to these factors over time.

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