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KAPLAN COMMUNITY COLLEGE STYLE GUIDECONTENTS01Brand and Style02About Kaplan Community College03Vision04Mission05Values06Logo11Optional Design Elements: Usage14Letterhead15Typography18Colors19Hawaiian
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Understand the brand guidelines provided by the company.
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Gather all necessary design elements such as logo, colors, fonts, and images.
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Determine the layout and format for the graphic materials.
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Follow the established design principles and guidelines.
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Who needs graphic standards and style?

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Companies or organizations looking to maintain a consistent brand image.
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Graphic designers and marketing teams responsible for creating promotional materials.
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Any individual or entity that wants to ensure professionalism and coherence in their visual communications.
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Graphic standards and style refer to a set of guidelines and rules that dictate how design elements should be used in order to maintain a consistent brand identity.
Companies or organizations that have a brand identity and want to ensure consistency in the use of design elements are required to file graphic standards and style.
To fill out graphic standards and style, one must outline rules for logo usage, color palette, typography, imagery, and any other elements that contribute to the overall brand identity.
The purpose of graphic standards and style is to ensure consistency in design elements across all marketing materials and communications, thereby strengthening the brand identity.
Information that must be reported on graphic standards and style includes guidelines for logo usage, color codes, font styles, image guidelines, and any other specifications related to design elements.
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