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ID ENTITY GUI DE DECEMBER 2017WM ED ID EN CITY GU I DE (1)O V E RV IE The following is an outline of the visual identity components for Western Michigan University Homer Stryker M.D. School of Medicine
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01
Research the target audience and competition to understand the market.
02
Create a mood board to collect inspiration for the brand's look and feel.
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Develop a color palette and typography that reflect the brand's personality.
04
Design a logo that effectively communicates the brand's identity.
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Apply the branding elements consistently across all touchpoints such as business cards, website, and social media.

Who needs beginning graphic design branding?

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Small businesses looking to establish a strong brand presence.
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Entrepreneurs launching a new product or service.
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Individuals seeking to create a personal brand for professional purposes.
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Beginning graphic design branding refers to the initial process of creating a visual identity for a brand, which includes designing logos, selecting color palettes, typography, and other graphic elements that represent the essence of the business.
Individuals or businesses that are starting a new brand or rebranding an existing entity are required to file for beginning graphic design branding.
To fill out beginning graphic design branding, one should gather necessary information, complete the relevant branding documents or forms, and ensure that all design elements align with the brand's identity. Consultation with a graphic designer may also be beneficial.
The purpose of beginning graphic design branding is to establish a clear and recognizable identity for a brand, differentiating it from competitors and creating a connection with its target audience.
Information that must be reported includes the brand name, logo design, color schemes, typography choices, and any other visual elements that constitute the brand's identity.
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