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Master\'s ThesisEffects of Logo Element Congruence on Brand Traits and Evaluations Carmen Rocker S1950258 Dr. Prof. M.D.T. de Long First supervisor Dr. T. J. L. van Rom pay Second supervisorCommunication
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Effects of logo element refer to the impact or influence of a company's logo design on its brand image and customer perception.
Marketing or branding departments within a company are often responsible for monitoring and reporting on the effects of logo element.
To fill out effects of logo element, companies can conduct surveys, analyze market research data, and track brand metrics to evaluate the impact of their logo design.
The purpose of effects of logo element is to assess the effectiveness of a company's logo in conveying its brand message, attracting customers, and differentiating itself from competitors.
Information such as brand awareness, brand recognition, customer perception, logo recall, and market share related to the logo design may need to be reported on effects of logo element.
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