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Computers in Human Behavior 55 (2016) 867e876Contents lists available at ScienceDirectComputers in Human Behavior journal homepage: www.elsevier.com/locate/comphumbehFull length articleTracking users\'
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Tracking users visual attention involves monitoring and recording where a user is looking on a digital interface or website.
Any organization or individual who collects data on user's visual attention for research or analysis purposes may be required to file tracking users visual attention.
To fill out tracking users visual attention, one must record and analyze data on where users are focusing their visual attention on a digital interface or website.
The purpose of tracking users visual attention is to understand user behavior, improve user experience, and optimize website design or content.
The information reported on tracking users visual attention may include data on user gaze patterns, time spent on specific elements, and interactions on a digital interface.
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