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COVID-19 Vaccine Introduction Rapid Audience Assessment Tool Purpose of the Tool: The purpose of this tool is to gather information and insights to inform the development of demand creation and advocacy
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Who needs demand creation and advocacy?

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Businesses looking to increase brand awareness and generate leads.
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Demand creation and advocacy is the process of promoting a product or service by generating interest and awareness among potential customers, as well as influencing public opinion and government policy.
Businesses, organizations, or individuals who engage in activities aimed at creating demand or advocating for a particular cause may be required to file demand creation and advocacy reports.
Demand creation and advocacy forms typically require details on the activities conducted, target audience, expenditures, and outcomes achieved. The form should be filled out accurately and completely.
The purpose of demand creation and advocacy is to increase awareness, drive interest, and influence decision-making related to a product, service, or cause.
Information such as the nature of activities conducted, target audience demographics, expenditures incurred, outcomes achieved, and any other relevant details must be reported on demand creation and advocacy forms.
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