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001_051_ME_A_FF_U06. Indy Page 4 14/01/11 12:33 PM s74user/Volumes/101/GO00764/MARKETING_ESSENTIALS_2012/ANCILLARY/... Name ___ Date ___ Class ___Chapter 17 Promotional Concepts and Strategies Section

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What is chapter 17 promotional concepts?

Chapter 17 promotional concepts refer to the section in a promotional strategy that outlines the concepts and ideas to be used for marketing campaigns.

Who is required to file chapter 17 promotional concepts?

Marketing teams or professionals involved in creating promotional strategies are required to file chapter 17 promotional concepts.

How to fill out chapter 17 promotional concepts?

Chapter 17 promotional concepts can be filled out by outlining the key ideas, messages, and tactics to be used in marketing campaigns.

What is the purpose of chapter 17 promotional concepts?

The purpose of chapter 17 promotional concepts is to provide a roadmap for marketing strategies and campaigns.

What information must be reported on chapter 17 promotional concepts?

Chapter 17 promotional concepts should include details on target audience, messaging, creative assets, timelines, and tactics.

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