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Marketing AssistantGENERAL STATEMENT OF DUTIES A major component of the position is to help execute the annual marketing and communications plan that has been established for the Kootenai County Fairgrounds.
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Define your target audience and understand their needs and preferences
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Set clear and measurable goals for your marketing communications strategy
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Identify key messages and unique selling points to communicate to your audience
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Select appropriate marketing channels and platforms to reach your target audience
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Create a content calendar outlining when and what type of content will be published
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Track and analyze the performance of your marketing communications strategy to make continuous improvements

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A marketing communications strategy is a plan for how a company will communicate its messages to its target audience.
Companies and organizations that engage in marketing activities are required to file a marketing communications strategy.
To fill out a marketing communications strategy, one must outline the goals, target audience, messaging, channels, and tactics for reaching and engaging with the audience.
The purpose of a marketing communications strategy is to ensure that a company's messages are effectively communicated to its target audience in order to achieve business goals.
A marketing communications strategy must include information on target audience demographics, messaging themes, communication channels, budget, and evaluation metrics.
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