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From likes to brand: Social media influencers as cofounders A multiple case study investigating social media influencers\' effect on brand knowledge of e-commerce companies. BACHELOR DEGREE PROJECT THESIS
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From likes to brands is a form used to report brand endorsements by influencers on social media platforms.
Influencers who promote brands through their social media platforms are required to file from likes to brands.
From likes to brands can be filled out online on the designated platform provided by the regulatory authority.
The purpose of from likes to brands is to ensure transparency in influencer marketing and to prevent misleading advertising.
Influencers must report the brands they promote, the content of the promotion, and the compensation received for the endorsement.
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