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CONSUMER NAVIGATION AND SELECTION BEHAVIORS FOR OTC PRODUCTS IN A RETAIL SETTING 23 September 2014This study was conducted by Concentric Research LLC in Indianapolis, Indiana. The Consumer Healthcare
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Begin by clearly defining the objective of the in-market communications evaluation.
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Evaluation of in-market communications is the process of assessing the effectiveness and impact of advertising and promotional efforts within a specific market.
Companies and organizations that have conducted marketing and advertising campaigns in a particular market are required to file evaluation of in-market communications.
To fill out evaluation of in-market communications, companies need to provide detailed information on the goals, strategies, tactics, and results of their marketing and advertising initiatives in a specific market.
The purpose of evaluation of in-market communications is to measure the effectiveness of marketing and advertising efforts, identify areas for improvement, and make informed decisions for future campaigns.
Information such as campaign objectives, target audience, channels used, budget allocation, key performance indicators, and outcomes must be reported on evaluation of in-market communications.
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