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Brand GuidelinesKennesaw State UniversityTable Of Contents2Brand Guidelines Brand ___ 5 How We Got Here ___ 6 Who We Are ___7 Our Strategic Foundation ___ 8 Our Story ___ 9 Our Mission/ Vision/ Values___

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How to fill out visual identity program

01

Start by defining the brand's mission, values, and target audience.

02

Create a logo that represents the brand effectively.

03

Choose a color scheme that reflects the brand's personality and resonates with the target audience.

04

Select typography that complements the logo and overall visual identity.

05

Develop brand guidelines that outline how to use the visual elements consistently across all platforms and materials.

Who needs visual identity program?

01

Businesses looking to establish a strong and consistent brand image.

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Startups aiming to create brand recognition and credibility.

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Nonprofit organizations seeking to communicate their mission and values effectively.

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Event organizers wanting to create a cohesive and memorable event experience.

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What is visual identity program?

Visual identity program is a set of guidelines that govern the use of visual elements such as logos, colors, and fonts to ensure consistency in branding.

Who is required to file visual identity program?

Any organization or entity that wants to maintain a cohesive brand image is required to have a visual identity program.

How to fill out visual identity program?

Visual identity program can be filled out by establishing guidelines for logo usage, color palettes, typography, and other visual elements.

What is the purpose of visual identity program?

The purpose of visual identity program is to maintain consistency in branding and to create a strong brand image.

What information must be reported on visual identity program?

Visual identity program should include guidelines for logo usage, color codes, typography, and design elements.

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