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Engage Consumers with Custom Experiences: How UPMC Builds Journeys that Meet Customer Needs July 12, 2022, Lindsey O'Donnell Director of Digital Strategy, UPMC Christine Lesniakowski Sr. Manager,
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Identify the target audience and their specific needs and preferences.
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Use data and analytics to measure the effectiveness of the customer journeys and make necessary adjustments for optimization.

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Healthcare organizations looking to improve patient experience and engagement.
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Businesses focused on utilizing data-driven insights to enhance customer interactions.
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UPMC builds journeys by focusing on personalized patient experiences, utilizing data-driven insights and innovative technologies.
UPMC staff members who are involved in patient care and experience are required to fill out how upmc builds journeys.
UPMC staff can fill out how upmc builds journeys by providing detailed descriptions of patient interactions, outcomes, and any feedback received.
The purpose of how upmc builds journeys is to improve patient care by analyzing interactions and identifying areas for enhancement.
Information such as patient demographics, medical history, treatment received, communication with staff, and overall satisfaction should be reported on how upmc builds journeys.
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