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Target Market Determination for Prime NDIS Fixed Product ProductClassic NDIS Home loan Fixed with [optional] Visa Debit CardProduct Manager Columbus Capital Pty Ltd ACN 119 531 252, Australian Financial
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Identify your target audience based on demographics, such as age, gender, income, education level, and location.
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Conduct market research to understand your audience's needs, preferences, and behaviors.
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Segment your target market into smaller groups based on common characteristics or interests.
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Create detailed buyer personas to represent your ideal customers within each segment.
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Evaluate the competition and identify gaps in the market that your business can fill.
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Use the information gathered to develop targeted marketing strategies and messages that resonate with your target market.

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Target Market Determination (TMD) is a document prepared by financial product issuers to describe the target market for a particular financial product.
Financial product issuers are required to file target market determination (TMD) for each financial product they offer.
Target Market Determination (TMD) can be filled out by providing information about the target market for the financial product, including the characteristics of potential investors.
The purpose of Target Market Determination (TMD) is to ensure that financial products are distributed to the appropriate target market and that investors are adequately informed.
Information reported on Target Market Determination (TMD) includes the target market for the financial product, distribution strategy, and any restrictions or limitations.
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