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DRAFT MAY 1, 2016, CONSUMER BEHAVIOR Fall 2016 New York University Stern School of Business Professor: Office: Phone: Email: Office Hours:Jacob Jacoby Course: KGB.0002.xx Titch 909 Days of week: M/W
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Consumer behavior refers to the study of how individuals make decisions to spend their available resources on consumption.
Consumers are not required to file consumer behavior, as it is typically studied by researchers, marketers, and businesses.
Consumer behavior is filled out through research studies, surveys, and analysis of consumer trends and preferences.
The purpose of studying consumer behavior is to understand and predict how consumers will behave in response to various marketing strategies and external influences.
Information reported on consumer behavior may include demographics, preferences, purchase decisions, and shopping habits.
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