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Get the free Home Performance with ENERGY STAR® 2011 Co-operative Advertising Guidelines

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This document outlines the advertising guidelines, reimbursement process, and requirements for BPI accredited contractors participating in the Home Performance with ENERGY STAR Program in New Jersey.
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How to fill out Home Performance with ENERGY STAR® 2011 Co-operative Advertising Guidelines

01
Review the Home Performance with ENERGY STAR® program details to understand its objectives.
02
Obtain a copy of the 2011 Co-operative Advertising Guidelines document.
03
Ensure compliance with the branding requirements outlined in the guidelines.
04
Identify the target audience for your advertising campaign.
05
Select appropriate advertising channels (print, digital, social media, etc.) as suggested in the guidelines.
06
Develop advertising materials that communicate the benefits of the Home Performance with ENERGY STAR® program.
07
Include necessary disclaimers and acknowledgments as per the guidelines.
08
Submit your advertising materials for approval according to the prescribed procedure.
09
Document expenses related to your advertising efforts for reimbursement purposes.
10
Evaluate the performance of your advertising campaign and make adjustments as needed.

Who needs Home Performance with ENERGY STAR® 2011 Co-operative Advertising Guidelines?

01
Energy auditors and contractors participating in the Home Performance with ENERGY STAR® program.
02
Businesses looking to promote energy efficiency services to homeowners.
03
Marketing teams within organizations involved in energy-related services.
04
Local energy programs and utilities offering incentives for energy efficiency improvements.
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introduced ENERGY STAR as a voluntary labeling program designed to identify and promote energy- efficient products to reduce greenhouse gas emissions. Computers and monitors were the first labeled products. office equipment products and residential heating and cooling equipment.
To earn the ENERGY STAR, eligible commercial buildings must earn an 1–100 ENERGY STAR score of 75 or higher—indicating that they operate more efficiently than at least 75% of similar buildings nationwide. Before applying, a building's application must be verified by a Professional Engineer or Registered Architect.
The ENERGY STAR symbol is the internationally recognized and trusted mark of high efficiency. Behind every label is a product, home, building or industrial facility that is certified to use less energy and reduce emissions that contribute to climate change.
To earn the ENERGY STAR, eligible commercial buildings must earn an 1–100 ENERGY STAR score of 75 or higher—indicating that they operate more efficiently than at least 75% of similar buildings nationwide. Before applying, a building's application must be verified by a Professional Engineer or Registered Architect.
The primary ENERGY STAR marks are 100% cyan (hex color: #00AEEF) and white. If production constraints make it impossible to use the cyan mark, the black and white or reversed-out white versions may be used. The marks should not appear as an outline (i.e., with the colors reversed).
ENERGY STAR® is the government-backed symbol for energy efficiency. The blue ENERGY STAR label provides simple, credible, and unbiased information that consumers and businesses rely on to make well-informed decisions.

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The Home Performance with ENERGY STAR® 2011 Co-operative Advertising Guidelines provide a framework for promoting energy-efficient home improvements through collaborative advertising efforts between program providers and contractors.
Participants in the Home Performance with ENERGY STAR® program, which includes contractors and service providers who are engaged in promoting and delivering energy efficiency services, are required to file these guidelines.
To fill out the Home Performance with ENERGY STAR® 2011 Co-operative Advertising Guidelines, ensure that all required information is accurately completed, including details about the advertising campaign, budget, and expected outcomes, then submit the completed forms to the appropriate governing body for review.
The purpose of these guidelines is to ensure that advertising efforts are uniform, effective, and compliant with the program’s standards, ultimately promoting energy efficiency and maximizing consumer awareness.
Information that must be reported includes the type of advertising being conducted, the market area, details about promotional activities, expenditures, projected outcomes, and any metrics used to measure the effectiveness of the advertising efforts.
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