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FOOTFALL AND BRAND AFFINITY PointsProduct Guide Version: 2021Audience Profiles Footfall and Brand Affinity Points Product Guide1Audience Profiles Footfall and Brand Affinity Points Product Guide Information

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What is building and measuring brand?

Building and measuring brand is the process of creating a strong brand presence and evaluating its success through various metrics.

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Companies and organizations looking to establish and evaluate their brand presence are required to file building and measuring brand.

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The purpose of building and measuring brand is to assess the effectiveness of branding efforts and make informed decisions to improve brand performance.

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Information such as brand recognition, consumer preferences, market share, and brand loyalty must be reported on building and measuring brand.

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