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Line Extensions & System ImprovementsBoard of Trustees PolicySubject:Original Date of Issue: [unknown]I. Date of Last Review and Approval: May 16, 2022Policy #: 302-Page 1 of 14OBJECTIVE: A. To provide
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Identify the target market for the product line extension
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Conduct market research to understand consumer preferences and trends
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Companies looking to expand their product offerings
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Product line extensions refer to the strategy of adding new items to an existing product line, which can include variations in flavor, size, form, or other characteristics of the product.
Typically, manufacturers or entities that introduce new products that are variations of existing ones must file product line extensions with regulatory authorities.
Filling out product line extensions generally involves completing specific forms provided by regulatory agencies, detailing the new product variations and their compliance with existing regulations.
The purpose of product line extensions is to diversify product offerings, meet customer demands, and leverage existing brand recognition to increase market share.
Information such as the product name, ingredients, packaging details, intended use, and compliance with safety standards must be reported on product line extensions.
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