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Brand Guidelines Version 22 | Update: 08.18.23College of the Mainland Official Brand Guidelines Copyright of College of the Mainland Office of Marketing and Public Affairs 1200 N. Auburn Road, Texas
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Begin with researching your brand identity and core values to ensure consistency in your branding materials.
02
Create a style guide that outlines rules for logos, colors, fonts, and other design elements.
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Use templates and design software to create branded graphics that reflect your brand image.
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Implement feedback from stakeholders and make necessary revisions to the branding standards and graphics.
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Distribute the finalized branding standards and graphics to all relevant team members and departments.

Who needs branding standards and graphics?

01
Businesses looking to establish a strong and consistent brand identity.
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Marketing teams aiming to maintain brand consistency across various channels.
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Graphic designers and creatives responsible for creating visual assets for the brand.
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Advertising agencies working on campaigns that require adherence to brand guidelines.
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Startups and entrepreneurs wanting to build brand recognition and credibility.
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Branding standards and graphics refer to a set of guidelines that dictate how a brand's visual identity should be presented across various materials, ensuring consistency in logos, colors, fonts, and overall design.
Organizations and businesses that have formal branding guidelines and use specific branding elements are required to file branding standards and graphics.
To fill out branding standards and graphics, you should provide detailed descriptions of your brand elements, including logos, colors, typography, and any applicable usage guidelines, ensuring clarity and adherence to the established standards.
The purpose of branding standards and graphics is to maintain a cohesive and recognizable brand identity, ensuring that all communications and materials are aligned with the brand's values and messaging.
Information that must be reported includes logo specifications, color palette, typography guidelines, usage rules, and examples of correct and incorrect branding applications.
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