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I'm Stacy burns I am the co-founder and vice president of business innovation for the Colorado Institute for social impact, so social return on investment takes those things that probably in a typical type of measurement or return on investment analysis would be the intangibles, so it's hope its engagement it's what does it mean to give someone a healthier life and how does that impact their overall not only cost savings to our community but actually the cost contributions as well and so the social return on investment puts dollar signs on things that are super meaningful that maybe historically were not able to be captured as we start to look potentially the fourth sector the social impact combination of taking the best of the for-profit and the best of the nonprofit and combining these two things for profits have traditionally been measured by strictly whether financial success and nonprofits or charities have typically been measured by their outputs and in some cases their outcomes but not necessarily attaching involve evaluates for that and so in bringing these two worlds together we need a new way to tell that story we need a new way to express value, and we also need to level the playing field a little I think there's a lot of instances where funders are brought a very large number that can be helped by a certain level of funding and maybe that large number doesn't have a huge depth of impact helping a lot of people with something very small like a band-aid is not the same as helping a few people with their healthcare and so being able to know the difference between those two as a donor a foundation as an investor when you look at these companies you're actually able to align your values with where you want to put your money and make the best investments for what you believe you should be doing what the world what difference you want to see if you're a business that wants to tell your story differently than it's ever been told, and you want to share with the people that are important to your business and to you the impact that you're having on your community contact us today to do a social return on investment study I would love to geek out over your numbers with you and would love to help you tell your story and the dollars and cents that make our world better
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