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BRAND OVERVIEW ONE COLLEGE. ONE BRAND.TABLE OF CONTENTS About Us / Key Facts / Our Milestones4Our Mission, Vision, and Values5Our Key Education Areas6About This Guide8Our Positioning10 Our Brand Personality12Our

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Research and identify the 12 main brand archetypes

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What is what are brand archetypes?

Brand archetypes are universal symbols and themes that connect with the subconscious mind of customers, helping to create a strong and consistent brand identity.

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Brand archetypes should include details on the selected archetype, how it influences branding decisions, and how it resonates with the target audience.

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