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Finance DepartmentGeneral Services DivisionREQUEST FOR QUALIFICATIONS (RFQ) Specification No. 2311609C FOR Partnership for Alternative Medical Response Unit PROPOSALS WILL NOT BE OPENED AND READ PUBLICLY
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Identify the target market or customer base for the product.
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Product diversification is the process of expanding a company's product line or entering new markets in order to increase revenue and reduce risk.
Any company looking to expand their product line or enter new markets should consider product diversification.
To fill out a product diversification plan, companies should assess market opportunities, evaluate competition, and determine the best strategy for growth.
The purpose of product diversification is to help companies increase revenue, reduce risk by not relying on a single product or market, and capitalize on new opportunities.
Companies must report on their current product offering, target markets, competition analysis, and growth strategy.
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