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Brand Communities as Safe Spaces: How Can Consumers Interact around a Stigmatized CelebrityXiaorou Songs Thesis in the John Olson School of Business Department of MarketingPresented in Partial Fulfillment
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How to fill out brand communities as safe

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Implement strict community guidelines that clearly define acceptable behavior.
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Regularly review and update community policies to ensure they reflect the values of the brand.

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Brands looking to build a strong and loyal customer base.
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Companies focused on creating a safe and welcoming online space for their customers.
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