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Sport in Society Cultures, Commerce, Media, Politics ISSN: 17430437 (Print) 17430445 (Online) Journal homepage: https://www.tandfonline.com/loi/fcss20Can alcohol sponsorship be diluted by health messaging?
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Ensure that the event or activity aligns with the values and target audience of the alcohol brand.
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Review any legal restrictions or guidelines on alcohol sponsorship in the location of the event.
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Contact the alcohol brand or their marketing team to discuss sponsorship opportunities and requirements.
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Negotiate terms of the sponsorship agreement, including financial compensation, branding placement, and promotional activities.
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Obtain any necessary permits or licenses for alcohol-related advertising or promotions.
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Event organizers looking for financial support for their event.
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Alcohol sponsorship can be a form of marketing where alcohol companies provide financial support or products for events, teams, or organizations in exchange for brand exposure.
Organizations or individuals who receive alcohol sponsorship or engage in alcohol sponsorship agreements may be required to file reports.
To fill out alcohol sponsorship reports, one must accurately document all details of the sponsorship agreement, including the amount or value of sponsorship and any related information.
The purpose of alcohol sponsorship reports is to promote transparency in alcohol marketing practices and ensure compliance with regulations.
Information that must be reported on alcohol sponsorship includes details of the sponsorship agreement, the amount or value of sponsorship, and any other relevant information.
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