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Target Market Determination for Expat Variable Product ProductExpat Variable with [optional] Visa Debit CardProduct Manager Columbus Capital Pty Ltd ACN 119 531 252, Australian Financial Services
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Identify the specific variables that are relevant to your target market such as demographics, psychographics, behaviors, and preferences.
02
Conduct market research to gather data and insights on these variables.
03
Analyze the data to understand the characteristics and needs of your target market.
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Use the insights to create a detailed profile of your target market, including defining the ideal customer persona.
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Continuously update and refine the target market determination based on changing market trends and customer preferences.

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Businesses and organizations looking to effectively target and reach their ideal customers.
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Marketing professionals and strategists aiming to tailor their marketing efforts to specific audience segments.
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Target Market Determination (TMD) variableo202102 refers to the process of identifying the specific market segment that a financial product or service is designed for.
Financial institutions and providers of financial products and services are required to file target market determinations for their offerings.
The TMD should be filled out by assessing the characteristics and needs of the target market for the financial product or service.
The purpose of TMD is to ensure that financial products and services are designed and marketed to the appropriate customer segment.
The TMD should include details about the target market's characteristics, needs, and how the product meets those needs.
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