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Annual Statistical Bulletin: Usage of online channels to access public services in Northern Ireland 2019/20Published October 2020Page |1Contents Background ........................................................................................................................................3

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Step 1: Identify which online channels are relevant to your target audience

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What is usage of online channels?

Usage of online channels refers to the use of digital platforms and websites to promote products, services, or information.

Who is required to file usage of online channels?

Businesses and individuals who utilize online channels for marketing purposes are required to file usage of online channels.

How to fill out usage of online channels?

Usage of online channels can be filled out by providing detailed information about the digital platforms and websites used for marketing activities.

What is the purpose of usage of online channels?

The purpose of usage of online channels is to track and regulate the marketing activities conducted on digital platforms.

What information must be reported on usage of online channels?

Information such as the types of online channels used, the duration of usage, and the reach of the marketing campaigns must be reported on usage of online channels.

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